The holidays can be a crazy time of year! They are also the biggest time of year for sales for small businesses. It’s important to have your holiday marketing planned well in advance to help the season go smoothly, productively, and a little bit more stress free. However, for some this year that just didn’t happen! There’s no need to fret or stress – now you know to plan well ahead for next year. In the meantime, whether you just started your business, or you procrastinated your holiday marketing a little bit this year, here are some tips for last minute holiday marketing ideas!
Partner With Influencers
An easy way to get your product in front of thousands of people is working with an influencer. An influencer is a person on Instagram who has a lot of followers (usually 10k-100k+) with a high engagement rate. It’s important to find the right influencer for your brand, so make sure you do your research! Find an influencer who your ideal client follows and likes. Typically, you can send your product to the influencer and they will share a post or story about it. Fees can range from free to hundreds of dollars, depending on who you pick. Before you send them the product, make sure you communicate well with them about specifically what you want them to do! For example, if you want a actual post on their feed with the product in the image and mentioned in the caption, make sure you tell them. Many people follow and trust influencers, so this can be a powerful marketing tool!
Use Eye-catching Imagery
Everyone loves some fun, eye catching imagery! Take the time to hire a photographer to take a few seasonal flat lay or fun images of your product. Then use the images in promoted posts and ads!
Run a Giveaway
People love giveaways! You can partner with local businesses and do a group giveaway, or just give away one of your own products. You could even do a 12 days of Christmas giveaway countdown, if you wanted! These can build excitement and engagement with your marketing accounts.
Host a Flash Sale
This is a pretty successful technique that businesses use every year – think about how successful black Friday is! The day before your flash sale, tell your followers on social media about the sale the next day only. This will build hype and excitement with your followers! It’s most effective if you make it a limited number only, and for a very small amount of time.
Offer Ideas for Last Minute Gifts
Chances are, you’re not the only one who procrastinated this year. Many people procrastinate buying gifts for their loved ones, and are left searching in the weeks before Christmas. Let them know how your product would make a great last minute gift for their family, friends, and coworkers.
Give Back to Your Community
Ok, this is much more than a marketing technique. But an important way you can help your business is by giving back to the community that supports it. This is a wonderful way to say thank you and Happy Holidays to the people who support you all year long. Find needs that your community has, and find a way to help! There are lots of ways to do this – from donating a percentage of every purchase for a certain time, to donating your products to those in need.
I hope these last minute holiday marketing ideas were helpful! Are there any I missed? What has worked well for you?